Saturday, October 30, 2010

The Beaches Resort & Residences - Thailand's first integrated resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, the beaches of the bright new symbol of the country and is the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of the largest technology company in Thailand, Thailand's first wireless convergent lifestyle community, the state of the art technology throughout the project will function.

The architect and master planDesigner behind the success of The Beaches Resort & Residences are award winning world class design firms - Carl Ettensperger C & C Studio and Terry Henriksen of Henriksen Design Ltd, The Ritz Carlton has worked on projects such as five-star Mandarin Oriental, Hyatt Hotels, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel - Universal Studios, Florida, and many othersfamous places.

Set over 88 rais of landscaped gardens, artificial beaches, lagoons and beaches Residences private community will have four 5-star luxury hotels, private villas and water views. The Beaches Resort is the best of everything - International Waterpark and Surf Park, longevity beach & Wellness Spa, state-of-the-art health club, a walk with a large international village with over 20 restaurants and retail, and Tennis Academy aWater Sports Center. Bang Saray Bay, a tropical oasis Bangkok - 10 minutes from Pattaya and only 90 minutes from the 'also centrally located in the heart of Thailand.

The first phase of 88 rai of Residence Hotel & Beach Resort has two apartments with 300 units each, for a total of two billion baht, a hotel room 450, is worth three billion baht and 800 million baht water park theme. Construction will begin in mid 2008 and be completed in2012th

Pacific Shore Developments, registered in British Virgin Islands, has registered capital of 306 million baht. The Bank of Bangkok is the first foreign creditors would invest in infrastructure and buildings in which over 70% of all investors. The Board of Investment (BOI) has agreed to long-term land rights for the company, but the exact amount was not disclosed. There are three phases for a combined value of 20 billion baht, but the details of the othertwo phases would be from feedback from the first phase.

Life in Bangkok, you see shiny front page supplement, the Skytrain dominate Thailand English newspaper full-page color ads, magazines and newspapers of the project, launched in great abundance, and the poster, and above the city. We can only imagine that the cost of advertising and their impact on the bottom line of a project. This is why the eMarketing uses Web 2.0 technologies.

This isnot to say they deserve elegant brochures and advertising in the local media should not, but it always seemed that this is a kind of exaggeration marketing - a rifle shot, rather than the approach for exposure of the project, but the beaches, I know, agree with the first project on a large scale real estate development in Asia as a Web 2.0 online advertising media are.

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